By Malcolm Gallagher
In these challenging & uncertain times of the 2020’s are you playing it too safe to succeed? Is it time for an awakening strategy?
A lot of businesses are telling me they are struggling or underperforming. In fact, it is estimated that in the UK in 2020, 1 in 4 businesses may go bust.
How to be in the other 3?
With a long history in sales, marketing and leadership (it’s called gravitas!) I can see many of the changes that are happening and for some time now here on my blog and podcasts I‘ve highlighted them. But today I have a strategy to communicate that I suspect many businesses may choose to ignore.
The core business growth problem is, I feel, that far too many businesses are playing safe. You know “same old, same old” – don’t change as it has always worked attitude. However, my rough analysis so far tells me it is those safe players who are having trouble.
If you want to survive and thrive you need to move away from the “deadly” safe zone and into the danger zone. Move to what is called To The Edge
To get to the edge you first need to Agree…
- That calculated and managed risk is good
- Change is happening and will impact you no matter what
- Safe is NOT safe -its soft in this challenging and uncertain world.
- Innovation is needed
- And finally, agree to consider creating a To The Edge strategy
How do you get such a strategy?
Well, as I know from my coaching work, there is no generic “to the edge” strategy template. It requires a customised framework.
I do know that first of all it needs integrated team effort. That’s sales working with marketing working with finance working with production.
A clear vision and focus are needed which demands sound and committed leadership.
It also embraces the two words of EXECUTION and EXCELLENCE
So the question is will you continue to play Safe or will you move to the Top Gun edge?
For a quality answer get details of my premium Top Gun coaching collection. It’s focused on helping you and your team compete to win in the 2020’s. Go to the page link and download the information and learning details.
Do it soon and let’s get you far ahead of your competitors!