When someone asks you for a discount, what do you do?

Do you just give them it?

If you do, then your prospect is going to think one of several things:

•   You seem desperate for the sale.   
•   I wonder how far you will lower your price and maybe I should have asked for an even bigger discount.   
•   The price you originally offered was not the real price. Are you trying to trick me? Can I really trust you?   
•   You don't set a very high value on your own services and products if you are prepared to discount so quickly.   
•   You agree your price is too high. This is a problem.   
•   Next time I come to buy anything from you, I'll ask for a discount again - an even bigger one.

Giving in quickly to a discount sends the complete wrong message and has a significant impact on whether your prospect trusts you or not. And it can cost you the sale or get you a sale you regret later.

So what must you do instead of just giving a discount?

Instead of just giving a discount when asked for one, turn the whole conversation around and go for a higher priced sale. I know this is counter intuitive but it is not that hard to do and it works.

Next time you're asked for a discount, what if you could increase your sale by 10%? What if you could in fact double the price of your sale? What would be the revenue value to you?
It's easier to do than you think; if you know how.   That’s what our upcoming POWER Negotiation Pack is about.   For now sample some POWER – click here