I know it turns people off as possibly being "fluffy" but knowing your business strategy is vital if you want to win contracts. Quite simply to-day's buyer wants to know that his or hgers suppliers (vendors) and themselves are travelling in the same direction. Be prepared in a contract interview to answer the question of "what's the strategy of your business?"
Start your strategy seeking off with a SWOT analysis. OK you may have done this but have you asked deep, probing questions. Here's 3 for your Strengths and Weaknesses:
1. What do we do outstandingly well or badly?
2. What are our special abilities or disabilities?
3. What are our advantages and disadvantages compared with direct competitors?
More to come in future posts or pick up a free SWOT pack at my site http://bizvision.co.uk/power_downloads
Austerity Busters@The Achiever Blog
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Malcolm Gallagher - Wednesday, September 29, 2010
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