If you want to get into a company then get as close to the top as possible. To do that you need to be aware of the CEO’s top concerns. Here’s some research from leading consultancy McKinsey & Co who identified 5 of those concerns.

1) They struggle with loneliness -  The higher you get, the harder it is to find the right sources to trust. Selling to the top? Make sure you are working hard to gain their trust and that they see you as a confidante. Consultative selling never looked so good.

2) Lack of time - CEOs continue to balance an overflowing plate and prioritizing becomes key. If you can help them manage their time or SAVE them time, you are poised for growth.

3) Appetite for cross-sector knowledge - CEOs and companies across the globe are looking at what they can learn from industries other than their own. What can marketers learn from HR? What can IT learn from sales? If you want to break into a new industry, look at what your past experiences allow you to bring to the table.

4) Understanding transitions - Leaders transition in and out of positions, jobs, and companies. They are consistently looking for help with these transitions. How can you help them? 

5) The battle for talent -The biggest competitive advantage of any company in the future is going to be people. Often CEOs don't know the scope of talent available to them within their own company. This is a source of frustration for many. 

Any others you have encountered?