I'm an avid collector of words and phrases but quite often get stuck!  Like at my seminar for H.M. Revenue & Customs in Hertfordshire this week where I was telling everyone that to manage the tough times look for niches as they contain riches.
So you see niches and riches - but the two words don't seem to hang together.

Unknown to me, in the audience is a brilliant copywriter, Martin Gladdish of The Watered Meadow Ltd  www.wateredmeadow.co.uk who said, at the end, he enjoyed the seminar and gave me his card. On the back were the printed words Inspired By You and underneath he had written some copy for me which goes like this:

Riches increase, when you promote your niche

Brilliant and great to remember! So thanks for that Martin. Let's take note. Find your niche and promote it like crazy to stand out at this time. Your niche may come from your expertise or specialism - one of mine is in helping businesses win public sector contracts. Another is in leadership programmes and I have one of those just for chefs! Or you may find your niche through looking for what people seek on the internet. Try a free day of www.wordtracker.com to get this information. Look for the keywords that people are using.

So riches in niches - actually I like Martin's copy best! You can try his skills out by e-mailing him at martin@wateredmeadow.co.uk